Understanding MLS


MLS stands for Multiple Listing Services. It acts as a system for realtors to post information, and its primary function is to allow listing agents to share homes for sale. The buyer agent can check the MLS system to see if there are properties which suit their buyer’s needs.

Nowadays, real estate websites commonly used by buyers, such as Redfin and Zillow, draw data from MLS to display real estate listings.

MLS is often considered the most important marketing tool for those selling properties. You may decline doing an open house, and you can skip broker tours, but you must ask your realtor to include your property’s information on MLS.

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Before I started my career as a real estate agent, I found it quite difficult to find informative articles or websites that provided accurate information catered towards buying and selling houses in the San Francisco Bay Area. Yes, there are some out there on REDFIN or Zillow, but those are not catered specifically towards the San Francisco Bay Area. Sometimes, even tips and facts regarded as common knowledge aren’t applicable and outdated from a Bay Area perspective. My original intention of starting this blog, was to help shed some light on the seemingly inscrutable real estate market. As a real estate agent who has been practicing for Many years, I wanted to provide accurate and relevant information to those who might be interested in buying or selling a home.

If you’re curious and want to learn more about buying and selling in the San Francisco Bay Area, then this website might be a good starting point to gain some insight!


My name is Chiuho Lin. I first found my calling for real estate in 2015, while I was looking for a new home in the San Francisco Bay Area. I found myself inexplicably drawn to this profession and after meeting hundreds of real estate professionals, I made the decision to become a real estate agent myself. To me, being a real estate agent is rewarding not only because I love meeting new people, but also because I have the privilege of helping them find their new home. A home is an essential aspect of people’s lives where families make happy memories together. I am so glad that as a real estate agent, I can help make their vision a reality.


If you are interested in buying a house, as an agent I can promise you that I will be present in all stages of the buying process. This includes everything from consultations to address all your concerns, investigating real estate to find a home that suits all your needs, visiting the houses, providing insights on the neighborhood, assessing the current conditions of the homes that may require additional attention, read various reports filled with technical jargon, to helping you understand contracts. I ensure quality care and commitment in the entire process from start to finish.

If you are interested in selling, then the process would start from an initial consultation, to price assessments, market analysis, repair advice, time-to-market recommendations, staging assessment, style selection, housing listings, posters, social media promotion, marketing media selection, follow-up on house delivery. Once again, I will be active and present in the entire process to make sure everything goes smoothly.

As a professional, I take pride in my work ethic and ensure the utmost care and consideration while working with all my clients. I’d like to consider myself a trusted adviser to ensure a phenomenal experience throughout your buying/selling process. With that being said, if you ever need a professional consultation or assistance with anything – for example, gardening/landscaping, property manager property lawyer, paint master, decorator, roof repair master, loan broker, registration accountant – please feel free to reach out! I am genuinely passionate about what I do and hope that I can help share my knowledge with you all.


Chiuho Lin DRE#02007082
Keller Williams Thrive DRE#02177478


Hi, I’m Chiuho


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